Par Virginie Tomaka
Pronovias flagship in Paris
Based on the existing model in Barcelona, Pronovias is strengthening its presence with the imminent opening of a flagship store in Paris. The objective is to create a stylish space where customer experience is the focus of the brand’s attention and that of its staff, whose sole aim will be to support brides-to-be and give them an exceptional experience! In a space measuring 650 m2, all the Pronovias brands will be presented in various themes and environments.
Pronovias may be a major company in the wedding industry, but its management and staff are focused on the latest consumer behaviour and studiously apply the rules of marketing. There’s a lesson in humility!
New York for Laure de Sagazan
The young French designer’s big dreams are coming true as she deservingly opens her doors to American customers. Congratulations, Laure! We can’t wait to visit her 200-m2 showroom/workshop right in the heart of Soho, which opens in mid-September.