Par Virginie Tomaka
Does Nicole Fashion Group need any introduction? Over 20 years, the group has managed to evolve, expand and make its mark in Italy and abroad. The company offers six brands with different and complementary styles, including its latest brand-new range, Aurora.
This success story certainly didn’t happen by chance; it is a part of the company’s co-founder and creative director’s own story. Alessandra Rinaudo grew up around passionate dressmakers in her mother and grandmother, who passed on their expertise, knowledge of materials and determination to make women in general, and brides-to-be in particular, look beautiful.
Throughout the conversation, Alessandra’s words reflect this constant care, revealing an obsession with always using beautiful things to make beautiful things, something that she sees as her duty.
From her childhood, she remembers and continues to use French lace, the most beautiful silks and other organzas, mikados and noble materials specifically for her “Alessandra Rinaudo couture” collection for reasons of cost. The group’s other brands are made accessible in their lines and styles for the delectation of brides-to-be.
NICOLE FASHION GROUP IN FIGURES
€21.2 M turnover
7 boutiques in Italy
90 gowns in each collection
35 exclusive Alessandra Rinaudo Couture gowns
WHAT ARE YOUR AIMS FOR DEVELOPMENT?
“International development in the USA, Saudi Arabia and Australia. Maintaining our leading position in Italy and continuing to expand in Europe, particularly France, which is a market where we get a good response.”
Carlo Cavallo – Co-Founder & President
Alessandra Rinaudo – Co-Founder & Creative Director
Luigi Cavallo – CEO